2/23/13 adgrlSu Participates in Careers in Advertising: How to Rise Above the Crowd
On February 13, 2013, the AAF Inland Empire presented “Careers in Advertising: How to Rise Above the Crowd” at California State University-San Bernardino. The event was open to all Inland Empire college student who wished to learn about careers in advertising, personal branding, improving their résumé and advice on landing their first job.
9/21/2012 Pinterest Secrets
Pinterest is one of the hottest social media trends happening right now. It’s the perfect place to plan your wedding or decide what to cook on a Sunday night. Brands are creating innovative new ways to present their content and get notice. But how can you measure this?[...]
8/20/2012 Brand Engagement= Consumer Opportunity
There’s a lot of talk out there on how brands should measure their social media success and assign value to engagement by their followers. But someone should talk to the consumers and bring awareness to them on what their behavior means to brands.[...]
7/23/2012 8 Tips to Selecting a Social Media Community Manager
Who Should Handle Your Social Media Community? Many small businesses are asking themselves just this as they make the commitment to social media. Most small business owners don’t have the time or the desire to manage Facebook, Twitter, Google+, LinkedIn nor the half a dozen others on their own nor do they have the resources to hire a dedicated person so they often turn to current employees to fill the order [...]
7/20/2012: Will Social Media Revive Viewer Interest in the Olympics
With the Opening Ceremonies of the XXX Olympiad just days away much of the hype and anticipation of the games has been driven by Facebook, Twitter and Google+. The games have suffered from declining ratings since the 1984 Los Angeles games with the exception of the 1996 games in Atlanta. However, this will be the first year that social media is expected to have a significant impact on viewing interest [...]
3/15/2012: CRB Logo Wins Bronze Addy
The California Riverside Ballet logo design won a Bronze Addy at the 2012 awards dinner [...]
2/24/2012: INFOGRAPHIC: Multi-Network View of One Person’s Social Presence
Ever since Google Ad Preferences came to my attention, I’ve been thinking about what my overall social media presence says about me and what I’ve concluded is that it is very misleading [...]
8/23/2011: California Riverside Ballet gets a makeover
Susan Anderson, the digital media specialist behind adgrlSu Social Media Management, is featured in a blog article this week at InlandSocal.com published by the Press Enterprise. Susan and her students at the Art Institute of California-Inland Empire recently completed a website and digital identity re-design project on behalf of the California Riverside Ballet [...]